The PFF Auction. For the Porsche that deserve a stage.
Not an auction house on permanent duty. A hand-picked event for the one car that deserves more than a classified ad. We're putting the first auction together right now.
No obligation · free application · reply within 24–48 hours
No auction is running yet — we're assembling the first field right now. Got the right Porsche? Then apply today.
What a PFF auction is
Most Porsche change hands with us as a listing — directly, in calm, at a realistic market price. The auction is the exception. It's for the car that deserves more than an ad: an event with a fixed date, selected by us, editorially produced and backed by the full reach of PFF. Rare, and on purpose — once a month at the start, more often later. Not a permanent operation, but a highlight you look forward to.
A date, not a permanent state
The auction is an evening, not a directory.
Selected by us
Access only by application — we say no to roughly three in ten.
Full support
A photographer at your place, a told story, maximum visibility.
Why your car belongs on this stage
An evening when everyone looks at once
An auction creates something a listing can't: a moment when everyone looks at the same time. Instead of standing next to a hundred other ads for weeks, your car gets an evening of its own — announced in the forum with more than 100,000 members, served to people looking for exactly this model, accompanied by a photo story we produce with a photographer at your place. In that concentrated attention, competition emerges: bidders who see that others are bidding. That drives the price — not through promises, but through momentum.
No commission on the hammer price
What your car achieves is yours. The platform fee is paid by the buyer, not by you.
No risk from too small an audience
If too few bidders come together, we extend or repeat the auction — at our expense. A weak evening is never at your cost.
Your reserve protects you
You set a hidden minimum threshold. If it isn't reached, you're not obligated to anything — and the Make-a-Deal round still gives you a second chance to close.
How we stage your car
An impression of how we put an auction car in the spotlight — the images here are illustrative.
Co-creation on site
Detail & history
The finished photo story
How it works
Your car's path through the auction
- 1
Application
Model, key data, your reserve idea
- 2
Team selection
24–48 hours to a decision
- 3
Co-creation
5–7 days: photos, story, reserve
- 4
Preview
3 days visible, with Q&A, no bids yet
- 5
Live
7 days, with anti-sniping extension
- 6
Hammer
or a Make-a-Deal round
You apply with the model, key data and your reserve idea. Within one or two days we come back with a decision. If we say yes, co-creation begins: five to seven days in which we take the photos together, write down your car's story, honestly document the known defects and set the reserve based on real comparable sales. Then your car goes into a three-day preview — visible, with a public Q&A, but still without bids. After that, seven days live. Whoever bids in the final minute extends the auction by one minute — so the closing stretch runs on until truly no one wants more. At the end there's the hammer. Or, if the reserve is narrowly missed, a Make-a-Deal round.
Which vehicles we look for
Not every car — and that's exactly the point
We look for the car with a story: the rare model, the special configuration, the demonstrably well-kept condition, the vehicle with history and substance. What matters isn't the highest price, but whether a story can be told and whether the demand is there. We say no to roughly three in ten applications — not as a verdict on your car, but because the format only holds if every piece on it earns its place. When we say no, you get an honest explanation — and often the regular listing is the faster, better path for your car anyway.
- a 964 Turbo 3.6
- a 993 in a rare special colour
- a 2.7 RS with history
- documented first ownership
Trust is built in here
Trust comes from mechanics, not from a seal
An auction only works if bids are binding. Whoever bids with us deposits a payment mandate; from 30,000 € a credit card reservation is added. That keeps joke bidders out and makes every bid serious. On top comes what carries the whole marketplace: the seller's visible forum history, a mandatory 'Known defects' section, a market-value anchor from real comparable sales and a public Q&A in which every question is answered visibly for everyone.
What it costs
Transparent — and visible before every bid
No commission on the hammer price, no listing fee for the auction format. What you invest is your time in co-creation and the inspection report (around 200 €, paid directly to DEKRA).
A 5 % buyer's fee on the hammer price — capped and clearly documented before every bid. For the very first auction it's waived entirely.
You want to bid, not sell?
Be there when the first auction starts
No auction is live yet — we're putting the first one together right now. If you want to be there when it kicks off, follow the PFF community: that's where we reveal first which Porsche takes the first stage, when the preview starts and when bidding opens. No newsletter, no advertising — one message, when it gets real.
To the PFF communityThe first auction is taking shape now
Every story has a first page
For the PFF auction that's a car which makes the start — chosen from the applications coming in now. Maybe it's yours. If you think you have the right car: apply. If you want to watch and bid along, we'll let you know as soon as it's time.